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Sender reputation

A comprehensive collection of questions and answers about email deliverability Sender reputation from email marketers, experts and technical documentation.

Why is specifying the return path as the sender's email address a bad practice?

Why are my IPs listed on Spamhaus CSS despite passing DMARC, DKIM, and SPF?

Should I suppress Apple private relay addresses and how to handle them?

How to avoid Gmail rate limits when sending essential communications to a large, infrequently mailed audience?

What is the best practice for determining how many soft bounces before suppressing a user?

What causes sender rejection errors and low reputation bounces, particularly with Yahoo, and how can they be resolved?

Should I suppress soft bounces from my email lists for better list hygiene?

Does unaligned SPF affect Gmail performance and domain reputation?

What are the best practices for handling typo traps and blacklists when sending emails?

Are asynchronous bounces back in email marketing and where will the DKIM2 discussion take place?

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